Velva Sheen

Velva Sheen was established in 1932 in Cincinnati, and produced tubular knit sportswear basics throughout the 20th century for universities, sports teams, and even the US Armed Forces. After going out of business, they’ve been revived and are now Japanese-owned and based in Los Angeles, California. Velva Sheen has picked up right where they left off, with all of their products made in the United States from domestic cotton.

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Velva Sheen FW23 Collection

Velva Sheen's top-notch basics are always a sight for sore eyes when they land on our shelves. For FW23, we've restocked all your favourites, with lots of fun new colours for the upcoming season. Everyone's favourite Pigment Dyed Pocket Tee returns in new Plum, Foggy Blue, and Nugget options, and we've got some new ultra-high-quality essentials in the Loopwheeler Crew Sweat and Loopwheeler Pullover Hoodie.

Introducing Velva Sheen

Two truths about the menswear community: 1) we LOVE heritage, and 2) we live in the age of the t-shirt. Anyone with a pair of eyes and a pulse knows it, and that’s exactly why we adore Velva Sheen. This old-school American label has been a shop mainstay for several years now, first joining the Wallace stable with their unimpeachable 2-Pac Tees, and now with numerous other sporty offerings such as their Freedom Sweatshirt. Although the Velva Sheen name is well known amongst vintage heads and menswear aficionados, much of the brand’s history has been lost in the murky haze of time. Mystery aside, let’s go over the information we still have. Learn More...