At Wallace Mercantile Shop, we are pleased to introduce Goldwin from Japan. The giant of humble roots behind the renowned nanamica and The North Face Purple Label, Goldwin has been around for over half a century and has been arguably one of the greatest driving forces of Japanese sportswear and techwear. Tosaku Nishida, the founder, thought Japanese ski wear in the 1960’s looked like “garbage bags”, so the dedication to making stylish, functional pieces for athletes begins. And since 1987, Goldwin has been the official supplier for the Swedish national ski team. In recent years, Goldwin has taken their incredible technique and ever-growing philosophy into the fashion world by collaborating with the likes of White Mountaineering, visvim, and mastermind JAPAN; Goldwin unequivocally bring versatility, functionability, and style together in its simplest form, as they vow to do so.