Shop Goldwin Jackets, Outerwear and Accessories
Founded in 1950 as Tsuwaza Knit Fabric Factory and rebranded as Goldwin in 1958, the brand has evolved from a family-run knitwear factory into one of the most innovative outdoor apparel companies in the world. During the 1960’s, Goldwin became popular in Japan for their ski sweaters, which often featured fair-isle patterns and bright colours. In 1987, their reputation for high-quality ski gear was solidified when the Swedish National Ski Team chose them as their official uniform supplier, a title the brand still holds today. By the end of 90’s, Goldwin was a powerhouse in the outdoor apparel world, with exclusive rights to distribute brands such as The North Face and Helly Hansen in Japan.
In 2003, Goldwin took a step into the fashion world by launching the now-legendary North Face Purple Label under the direction of Eiichiro Homma (who founded Nanamica in the same year). From a technical sportswear background, Goldwin found success by crossing over into the realm of everyday style-conscious clothing. This paved the way for the brand to develop clothing suited to an urban lifestyle under their own name, culminating in 2016 with the Goldwin Lifestyle collection. Headed by Markaware designer Shunsuke Ishikawa, this collection has allowed Goldwin to occupy a unique position between the worlds of fashion and technical sporting goods.