Nanamica

In the world of men’s fashion, guys are often forced to choose between classic menswear and technical outdoor gear, with little overlap between the two. Nanamica is the answer to that problem. Founded in 2003 by Eichiro Homma (the man behind The North Face Purple Label and also a brand director for Goldwin), Nanamica consistently offers some of the most beautiful menswear on the planet, but never at the expense of functionality. Whether you need a GORE-TEX baseball cap or a breathable, wrinkle-resistant blazer, Nanamica has got you covered.

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Nanamica FW23 Collection

Nanamica are absolute machines, cranking out a seemingly neverending supply of augmented staples that continuously set the bar higher for top-tier technical everyday attire. Some beloved fabrics have been given new purpose, like the ALPHADRY Cardigan, Crew Jacket, and Club Pants which are all designed for all-day comfort with impressive breathability and moisture-wicking properties, plus new waterproof gear like the 2L Gore-Tex Hooded Coat and 2L Gore-Tex Short Soutien Coat. We've got everything under the sun hitting the Wallace shelves for the FW23 season, so don't be a stranger – come get yourself some new Nanamica today!

Introducing Nanamica: “The House of the Seven Seas”

Nanamica was founded in 2003 by Eiichiro Homma and Takashi Imaki, both of whom had worked extensively in the industry and felt that something was missing from the menswear landscape. Imaki was coming off of a successful tenure at Champion, where his designs had helped the brand become a Japanese favourite. Homma had worked at Japanese sporting giant Goldwin from 1982 to 2001, where he was in charge of the Japanese license for Helly Hansen. Under his direction Helly Hansen’s popularity exploded within the Japanese sailing community, and in the meantime Homma developed a love of sailing himself. With their collective experience, Homma and Imaki set out to create clothing that was relaxed and traditional in appearance, but that had the functionality of technical garments. They were both passionate about iconic garments from the past and wanted to update them for the modern city-dweller. As Homma said in an interview with MR PORTER, “the aim was to create the ultimate mix of fashion and function with no compromise.” Learn More...