Nanamica

In the world of men’s fashion, guys are often forced to choose between classic menswear and technical outdoor gear, with little overlap between the two. Nanamica is the answer to that problem. Founded in 2003 by Eichiro Homma (the man behind The North Face Purple Label and also a brand director for Goldwin), Nanamica consistently offers some of the most beautiful menswear on the planet, but never at the expense of functionality. Whether you need a GORE-TEX baseball cap or a breathable, wrinkle-resistant blazer, Nanamica has got you covered.

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Nanamica FW24 Collection

Nanamica FW24 brings together classic menswear aesthetics with the practicality of technical outdoor gear. This season, the brand continues its mission to create versatile pieces for any environment, blending style and function seamlessly. From the 2L GORE-TEX Short Soutien Collar Coat in charcoal to the ALPHADRY Wide Easy Pants in olive, these are clothes made for life on the move, whether you're in the city or out exploring.

The collection features weather-ready outerwear like the GORE-TEX Down Coat in wet sand and the Reversible Wind Jacket in beige, alongside comfortable essentials like the COOLMAX Jersey Tees. With every piece rooted in utility, Nanamica’s FW24 lineup offers thoughtful designs that stand up to everyday wear without compromising on style.

Introducing Nanamica: “The House of the Seven Seas”

Nanamica was founded in 2003 by Eiichiro Homma and Takashi Imaki, both of whom had worked extensively in the industry and felt that something was missing from the menswear landscape. Imaki was coming off of a successful tenure at Champion, where his designs had helped the brand become a Japanese favourite. Homma had worked at Japanese sporting giant Goldwin from 1982 to 2001, where he was in charge of the Japanese license for Helly Hansen. Under his direction Helly Hansen’s popularity exploded within the Japanese sailing community, and in the meantime Homma developed a love of sailing himself. With their collective experience, Homma and Imaki set out to create clothing that was relaxed and traditional in appearance, but that had the functionality of technical garments. They were both passionate about iconic garments from the past and wanted to update them for the modern city-dweller. As Homma said in an interview with MR PORTER, “the aim was to create the ultimate mix of fashion and function with no compromise.” Learn More...