Asics

ASICS is an acronym for the Latin phrase “Anima Sana In Corpore Sano”—“a sound mind in a sound body”. Since their foundation as Onitsuka Tiger in 1949, that philosophy has driven ASICS to become one of the top athletic footwear brands in the world, but don’t sleep on the style side of their designs. We think ASICS makes some of the best lifestyle sneakers on the planet, made all the more comfortable thanks to their industry-leading technology.

Asics FW24 Collection

For FW24, Asics brings a collection that effortlessly blends performance with style. This season’s lineup features classics like the Gel-Kayano 14 in Cream/Black, offering a mix of comfort and sleek design, and the Gel-1130 series, balancing agility and everyday wear in hues ranging from Pale Oak to Neutral Pink. The Skyhand OG adds a retro touch, while the Gel-Venture 6 GTX in Pepper/Black Coffee promises rugged durability. Rounding out the collection are the GT-2160s by Above the Clouds, pushing the boundaries of both performance and aesthetics.

IN FOCUS: Asics Gel Kayano 14

Let’s face it, sneaker retros can be kinda boring. After all, how many times can you get us excited about the same loaf of bread sliced different ways? This sneaker retro right here, however, is anything but boring. Meet the ASICS Gel-Kayano 14, a late-2000s performance running shoe that somehow looks way cooler in 2021 than it did in its own day. The Gel-Kayano 14 wears its functionality on its sleeve, showing off its silvery skeleton, breathable mesh upper, shield-like heel counter, and GEL midsole in a flashy display of retrofuturism. This was a state-of-the-art running shoe when it was released in 2008, even winning International Editor’s Choice at the Runner’s World Awards. As a stability shoe, the Gel-Kayano 14 is meant to provide extra support for runners who overpronate, hence the firm heel counter and silver overlays which help lock in the runner’s foot. On the bottom, the GEL midsole provides cushioning and energy return for a smooth ride. Make no mistake: this beauty was a pure running shoe in 2008. Learn More...