Hoka One One

A long-standing problem in men’s footwear is that the comfiest shoes are usually the ugliest. Well no longer! Founded in 2009 by Nicolas Mermoud & Jean-Luc Diard, Hoka One One has been producing some of the comfiest sneakers ever made, but they also happen to be pretty dang stylish. While originally popular with ultramarathon runners, Hoka One One is no longer a secret in the fashion world. Sore feet were never cool anyways.

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HOKA FW23 Collection

The inimitable French performance footwear trailblazers are back again with their latest offering of souped-up road & trail runners, plus some heavily stylized takes on classic styles. For one, the smash hit Transport is back in an assortment of fun new colours, all available in all gender sizing, and ditto with the exceedingly classy Clifton L Suede, and the always comfy Ora Recovery Slide 3, which has seen all sorts of functional and environmentally-friendly new additions this season. Also new & noteworthy is the Skyline Float X – a hybrid hiker with all sorts of crowd appeal and the latest HOKA tech. This is to say nothing of the extensive lineup of new & returning trail shoes we've got in, like the Tor Ultra Lo, and the Mafate Speed 2. Make sure you're prepped and ready for the forthcoming rainy season and get yerself some HOKA goodness today!

Hoka One One Fabric Care

With all Hoka shoes, remove the laces and insoles and shake out loose dirt before washing. Hand wash with lukewarm water and a soft brush/cloth/sponge. Always air dry, away from heat sources like radiators. 

If you want to restore breathability to your GORE-TEX Hokas, pour an inch of lukewarm water inside your shoe with a splash of technical liquid detergent (e.g. Nikwax Tech Wash, Grangers). Gently wash the inner lining of the shoe with a cloth, then pour out the water, rinse the inside of the shoe, then air dry.