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A long-standing problem in men’s footwear is that the comfiest shoes are usually the ugliest. Well no longer! Since 2009, Hoka One One has been producing some of the comfiest sneakers ever made, but they also happen to be pretty dang stylish. While originally popular with ultramarathon runners, Hoka One One is no longer a secret in the fashion world. Sore feet were never cool anyways.
This is our second season carrying Hoka and, as you can tell from our expanded selection, we’re fully converted fans. We’ve got brand stalwarts like the Bondi 7 and three GORE-TEX trail models, as well as the Speedgoat 4 and Evo Mafate 2 in lively colourways. Perhaps the highlight this season is Hoka’s new Lifestyle Collection, an exclusive urban-inspired collection which features sleek leather versions of some of their most popular models. We’ve got the Bondi L and Clifton L, and both models have knocked our socks off with their good looks and unreal comfort.
With all Hoka shoes, remove the laces and insoles and shake out loose dirt before washing. Hand wash with lukewarm water and a soft brush/cloth/sponge. Always air dry, away from heat sources like radiators.
If you want to restore breathability to your GORE-TEX Hokas, pour an inch of lukewarm water inside your shoe with a splash of technical liquid detergent (e.g. Nikwax Tech Wash, Grangers). Gently wash the inner lining of the shoe with a cloth, then pour out the water, rinse the inside of the shoe, then air dry.
If you want to restore breathability to your GORE-TEX Hokas, pour an inch of lukewarm water inside your shoe with a splash of technical liquid detergent (e.g. Nikwax Tech Wash, Grangers). Gently wash the inner lining of the shoe with a cloth, then pour out the water, rinse the inside of the shoe, then air dry....Read more