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A long-standing problem in men’s footwear is that the comfiest shoes are usually the ugliest. Well no longer! Founded in 2009 by Nicolas Mermoud & Jean-Luc Diard, Hoka One One has been producing some of the comfiest sneakers ever made, but they also happen to be pretty dang stylish. While originally popular with ultramarathon runners, Hoka One One is no longer a secret in the fashion world. Sore feet were never cool anyways.
Our FW21 collection from Hoka is liable to make both sneakerheads and outdoorsmen salivate. First on the docket we’ve got a handful of stunning lifestyle models, with new colourways of the Clifton L Suede and Bondi L Suede as well as a brazen quartet of Bondi L’s designed in collaboration with Engineered Garments. Into the rainy months we’ve got you covered with multiple colourways of the Kaha GORE-TEX (high and low) and Anacapa Low GORE-TEX. With their waterproof nubuck outers and Vibram Megagrip outsoles, these bad boys are as good as hiking shoes get.
With all Hoka shoes, remove the laces and insoles and shake out loose dirt before washing. Hand wash with lukewarm water and a soft brush/cloth/sponge. Always air dry, away from heat sources like radiators.
If you want to restore breathability to your GORE-TEX Hokas, pour an inch of lukewarm water inside your shoe with a splash of technical liquid detergent (e.g. Nikwax Tech Wash, Grangers). Gently wash the inner lining of the shoe with a cloth, then pour out the water, rinse the inside of the shoe, then air dry.
Hoka’s mythical comfort is as good as it’s ever been (maybe better?), but their designs have leveled up completely, jostling shoulders with long-established lifestyle shoe brands. It’s a recipe that has made Hoka One One the fastest growing running brand in the world. Consider us converted! Learn more...
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