Signifying the beginning and end of the Japanese alphabet (A to N), ATON speaks a language all their own through their impeccably designed attire. These elevated, modern pieces were meticulously crafted to seamlessly slot into your wardrobe – saying a lot, without overwhelming your existing style. Quite simply, ATON makes clothes you're stoked to put on every morning thanks to a remarkable balance of purposeful design and meticulous fabric sourcing.

Aton SS24 Collection

This season, ATON unveils a line-up that embodies the quintessence of modern, elevated design, meticulously engineered to enrich your wardrobe without overshadowing it. Embrace a collection where each piece, from the Cotton Hemp Satin Baker Pants to the Travel Nylon Packable Jacket, is a result of ATON's dedication to a remarkable balance of purposeful design and meticulous fabric sourcing.

Discover key highlights such as the Giza Stripe Standard Shirts and Hemp Knit Crewneck Sweater, alongside innovative offerings like the Stretch Woolly Nylon Parachute Cargo Pants and Suvin 60/2 Oversized T-Shirt. ATON crafts clothes that ignite excitement each morning, promising wearers a unique blend of comfort, functionality, and understated luxury.

Crafting Elegance from Alpha to Omega: The Journey of Aton in Modern Japanese Design

Aton, named not for the Egyptian sun god as we originally suspected but rather “A to N”, the beginning and end of the Japanese alphabet, is an enigma in many ways. Part of a new wave of designers realizing their own vision of contemporary Japanese design, Aton is more informed than most by the country’s proud legacy of outstanding craftsmanship. This is slow fashion personified with a level of respect for makers, materials, and manufacturing that you just don’t see every day. Discover Japanese label Aton.