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In the wonderful world of menswear, amidst all the jackets, denim, and footwear, it’s easy to consider baseball caps an afterthought. One look at a hat from Poten, however, may force you to reconsider. Based in Tokyo and sharing the same parent company as Rostersox, Poten is giving the baseball cap the respect it deserves. While the hats themselves are vintage-inspired, the fabrics, patterns, and colours are fresh as can be. On top of that, every piece is made in Japan, so you can be sure that the quality is top tier.
We could wax poetic about Poten’s mastery of the baseball cap all day long, but once you try one on, we won’t need to. To literally no one’s surprise, this season brings us hats, hats, and more hats – but this time, there’s even more lightweight fabrics, fun colourways, and unique, new-to-us styles that we can’t wait for y’all to take for a spin. Poten proves that there really is a baseball cap for everyone, there’s lightweight options for summer like the Nylon, CN Sunny and Sheersucker caps, classics like the Fujikinbai and the SBC Sunny Dry, and fun beachy options like the Rudeback and Yokosuka. Find out for yourself what makes Poten caps so special, they’re in the shop now.
Poten’s origin story has become something of a cult legend among hat connoisseurs, a testament to Hiro’s love of baseball and sheer determination. It all starts with a factory in Japan. This factory is the official producer of baseball caps for Japan’s major league, Nippon Professional Baseball (NPB), and they make caps for no one else. Many brands have tried and failed to make caps at this factory, but Hiro refused to take no for an answer. Every three months for three years straight, he would visit the factory and attempt to convince them. Presumably exasperated and impressed by Hiro’s relentlessness, the factory eventually agreed to produce Hiro’s baseball caps. Read more...
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