Blurhms

 

"Blurhms" is a term that blends "blur" and "hmm…", reflecting a thoughtful approach to fashion. Known for producing original clothing, focusing on what is best in design and comfort. Their brand concept revolves around the idea of 'Long Life Products', emphasizing durability and timelessness. The products from Blurhms are made to be soft, comfortable, simple, and easy to wear, appealing to a wide range of tastes.

What sets Blurhms apart is the craftsmanship behind each piece. The clothing is made by experienced members from a sewing factory, ensuring high quality with a particular emphasis on sewing techniques. Additionally, the brand takes pride in being 'made in Japan', a mark often associated with quality and attention to detail.

While the designs from Blurhms might appear simple at first glance, the brand believes in the gradual discovery of their products' value. They propose that as customers wear their clothes, the subtle qualities and comfort become more apparent, leading to a deeper appreciation over time. This philosophy underpins Blurhms' commitment to creating clothing that isn't just about immediate impact but about enduring quality and style.

Blurhms FW24 Collection

Blurhms approaches FW24 with a focus on long-lasting style and comfort. Rooted in Japanese craftsmanship, the collection stands out for its commitment to quality fabrics and timeless design. Whether it's the 3LAYER PTX Gen 2.5 Jacket in olive brown or the Brushed Twill Belted Trousers in chocolate, Blurhms offers functional clothing made to be lived in and appreciated over time.

The collection combines classic silhouettes with unique details, like the soft Wool Rib Cardigan in heather charcoal or the Chambray Classic Shirts in olive beige and white. Each piece is made to be easygoing, yet subtly refined—perfect for those who value comfort without compromising on style. Blurhms' thoughtful construction means these are clothes that only get better with wear, revealing their value in the everyday moments.