Sugarhill

Sugarhill is a Tokyo-based brand founded by siblings Koki and Shota Sugimoto, known for its boundary-pushing approach to denim and workwear. With a background in pattern-making and a deep respect for craftsmanship, the brand blends rugged silhouettes with refined tailoring, often reimagining traditional Americana through a Japanese lens. Each collection showcases meticulous fabric development, custom hardware, and considered construction—resulting in garments that feel both familiar and entirely new. At its core, Sugarhill is driven by a desire to elevate everyday garments into something expressive, enduring, and quietly rebellious.