Based in Australia, Observe is a modern streetwear brand that focuses on high-quality unisex products that are seamless, timeless, and ready-to-wear.
Founded in 2020 by brother-and-sister duo, Massimo and Alessia Acquaro, Observe was initially a passion project fueled by a deep appreciation for fashion and minimalist design culture. The intentions of the brand is to produce modular, genderless pieces that extrapolate beyond the present fashion boundaries of the 21st century: extending between gender, streetwear, and traditional tailoring
With influence from minimalist design languages pulled from architecture and technical outdoor apparel, Observe roots themselves in principles of “simplicity, aesthetics, and most importantly, family” (Observe.) Similar to Greg Laboratory, each collection will be working towards a “system of dress,” where each individual piece can be worn on its own, or work cohesively with each other as a uniform.
Explore the collection—now available in-store and online.
