Introducing: Ranra
Introducing the newest brand to the Wallace cataloogue, Ranra. A London/Reykjavík based brand, formerly known as Arnar Már Jónsson, Ranra blends natural materials with innovative textiles to create functional pieces that bridge the gap between nature and urban living.
Innovation Meets Sustainability
Ranra is renowned for its intricate, thoughtfully developed textiles, with a belief that the fashion industry must focus on creating with purpose rather than excess. The brand prioritizes natural materials and finishes, ensuring that each garment is designed for longevity. By embracing sustainability and innovation, Ranra proves that mindful design can shape the future while honoring the past.
An Ode to History
Ranra draws inspiration from the past, reinterpreting traditional archetypes through a modern lens. Every aspect of their garments—whether silhouette, color, or function—is carefully reworked to align with contemporary fashion while maintaining an ode to the origin of the garment.
This philosophy is especially evident in their SS25 collection, where bold prints reference a time when patterns were used to mask the wear and tear of garments. By reviving this functional technique, Ranra transforms historical practicality into a defining design element for today’s wardrobe.
The brand is also committed to preserving traditional craftsmanship, repurposing vintage machinery in unconventional ways to create something entirely new. For Ranra, these techniques aren’t just relics—they’re invaluable tools for innovation.
Ranra SS25 is now available In-Store & Online.
