Since its founding in 2009 in Munich, A Kind of Guise has earned a reputation for blending global inspiration with meticulous craftsmanship. What began as a small creative project has grown into a brand defined by curiosity—one that looks outward, travels widely, and channels cultural experiences into contemporary design.
Each year, the brand releases two seasonal collections, each rooted in a specific country or culture. Their journeys have taken them from Ghana to Colombia, from Jordan to Iceland, with each destination offering new perspectives. These trips are more than research; they are immersive experiences that shape the stories behind every collection.
A Kind of Guise’s strength lies in the depth of its cultural engagement. Their work celebrates not only textiles and techniques but also the cuisine, history, art, and everyday life of the places they explore. By sharing these narratives, the brand invites its community to discover the world alongside them.
At the heart of their philosophy is a commitment to craftsmanship. Guided by the motto Quality Over Quantity, they create garments meant to last—pieces that balance innovation with tradition and contemporary design with timeless appeal.
This dedication extends to their production practices. Every item is made with specialist makers in Germany or family‑run manufacturers in Northern Italy. Their appreciation for culture also extends to food, inspiring community‑driven projects like Pappagorgia, a series celebrating the connections formed around shared meals.
For more than 15 years, communities around the world have fueled A Kind of Guise’s evolution. Their loyal following has supported their growth from Munich to an international presence, with stockists worldwide and flagship stores in Berlin and Munich. At Wallace Mercantile Shop, we’re proud to carry a brand that approaches design with intention and heart—reminding us that clothing can be a celebration of culture, craftsmanship, and the stories that connect us.
Explore the collection—now available in-store and online.
