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Velva Sheen Description

Velva Sheen SS22 Collection

Velva Sheen’s rock-solid, made in the U.S.A basics have been a staple ‘round these parts for some time now, and we can’t imagine what life would be like without them. From their latest SS22 drop: the 10 oz. Pullover Hoodie is a certified cozy classic, as are the Army Gym Shorts and the two Crewneck Tees, and we couldn’t imagine life without the Freedom Crewneck Sweatshirt 8 Oz. We’ve also stocked up on our 2 Pack Tees so you can keep those essentials stocked.

Velva Sheen Fabric Care

For all Velva Sheen tees, we recommend washing on a cold cycle. The 2 Pack Crewneck Plain Tees, being made from a sturdy cotton, can be hung to dry. The Regular Short Sleeve Tees (aka the roll tees) are a looser knit so we recommend laying them flat to dry to avoid stretching. We DO NOT recommend tumble drying these tees because 100% cotton garments have a tendency to shrink in the dryer.

Introducing Velva Sheen

Velva Sheen was founded in Cincinnati in 1932 by a man named Oscar Schroeder. That’s all we know for sure until the postwar era, when Velva Sheen became a widely available sportswear brand thanks to contracts with the US Marines and various colleges. Because of this sudden explosion of Velva Sheen products in the 1950s and ‘60s, we can surmise that the brand was contracted by the US Armed Forces during WW2, likely supplying knit underwear and athletic basics. Scaling up production for the war effort would have prepared them to take off as a commercial business in the late 1940s. At some point after the war, Velva Sheen coined the term “lettered sportswear” to describe their unique services of customizing sweats and jerseys. Organizations as varied as the US Military, amateur softball teams, universities, and summer camps ordered their custom sportswear from Velva Sheen. Learn more...